Frequently asked questions and answers to them

How should we launch a digitalization project?

In our opinion, digitalization is not rocket science, but rather, a business enabler that any company can utilize. The world does not have to radically change immediately- the most important thing is to proceed with coherent and planned digital increments. It is essential to consider both the business goals behind the digitalization, and how to set reachable objectives. In this case, we need to discover answers to questions such as: What is our company's agreed upon goal for digitalization? By what means and measures will we achieve our internal goals, taking timelines and resources into consideration?

Why can't we reach our customers anymore?

Many companies have asked us to help them in a certain market situation, which can be described as a vanishing of customers. Calling a customer does not feel smart, and people aren't really replying to emails. Of course, the recession is an explanation- at least in part. The bigger fact is that there has been a major change in consumer behavior. Traditional sales may no longer work. Companies should focus on better identifying their customer's purchasing process and, at the same time, should acquire a better knowledge of their own, proactive sales process, as well as how utilizing digitalization can help.

Is the traditional device management (MDM) history?

It can be said that the management of mobile devices (smart phones, tablet computers, laptops) is part of the whole organization's mobility management. The organization's business needs determine the correct solution. Today, organizations want to manage things such as the functionality of devices, applications, installation certificates, the safe handling of emails, as well as physical content in different locations. Device management is not history, but rather, acts as an important part of a comprehensive package for the entire organization.

How can digitalization and mobile technology best help our business?

This question is commonly asked by members of organizations whom are involved in operations such as sales or marketing. Often, the motivation behind it is a concern that a rival organization will make better use of digitalization to better service its customers with the most modern solutions and tools. The desire here is often to better communicate and serve customers through multiple channels at least as well as competitors- but preferably more flexibly and efficiently.

The most important thing is to understand the new type of thinking. Digitalization challenges all of us, but at the same time, provides opportunities for new development. The answer to this question is found through systematic cooperation, dialogue, and modern technology.

Is our organization ready to change?

Information technology develops at a tremendous speed. Will it suit our personnel? Does change do more harm than good? What if we stay behind our competitors? Both digitalization and mobile technology are daily matters- the right planning and training, as well as the reassessment of work processes, allows an organization to achieve the perfect start. The entirety of the process may seem complicated, and even uncontrollable, at first. Light and agile project startup in different departments of an organization ensures a controlled process and optimal results. The staff will be better equipped to provide the customers with what they need- someone to listen to their needs and desires.

We have heard that letting people use their own equipment brings security risks?

This is an issue that has been lurking with data administrators for a long time. If people own devices (BYOD, Bring Your Own Device) cannot be wirelessly managed in any way, we do not recommend their utilization. Without management tools and a means to lock and erase a lost or stolen device, a security risk is born. If your organization has access to important know-how, such as email server management commands (ActiveSync), or if you have employed a modern management solution (EMM), then the use of employee's own devices makes sense, as long as they are securely managed and monitored. Using people's own hardware, when properly managed, does not bring inherent security risks.