24.08.2016 The temptation of manipulation

  Rio's Olympic games were and went and while writing this the first medalist doping has already been caught. Certain Kyrgyz weights lifter Izzat Artikov has used illegal substances.

Just before the Rio Olympics it was news casted how the spear thrower Antti Ruuskanen rose to silver in the previous Olympic medal table. In the London games four years ago the Ukrainian athlete who threw silver, Oleksandr Patnytsja had used illegal substances and thus lost his medal.


This list of two and the caught cases most likely don't stop here – doping testing often moves one step behind the doers but the testing methods have evolved forward. Today it is possible to recognize the used substances from the athletes' older samples after the initial testing.

In the Sochi Winter Olympics our beloved neighbor went even further with the doping fraud and organized the swap of the samples already before the actual testing. On board with this manipulation were a larger group of people than just the coach/es and the athlete. Even the government's sport bosses were involved in the mess.

Behind all manipulation is the organized controlling and misleading. The motives being strong national spirit, the desire to succeed and be ahead of all the rest – on their way to fame and honor and today of course towards financial success.


What if we move this competition between athletes and "the battle of the nations" online and to the world of Internet?

As an example of this the search engine optimization (SEO).


How could our organization rank best in the world of search engines, competing of the best place in the results in a certain geographic area?


If a particular product and company are not seen in the first results page of the search engine used, then "nobody ever finds them nor go to the following pages". This has been proven with material on clicks.

The search engine world also knows manipulation. Some advertisers not long ago figured out to use certain "rules", even contrary to the search engine company, to be seen higher than supposed to in the search results page. This search engine deceit has been then punished by completely removing the particular advertiser from the search engine.

The order of the search results has also another effect: the higher the result (advert) places in the first page by the search engine, more people will believe in its content and trustworthiness. The phenomenon is based on that an "outside force" has measured different web pages and compared them to each other and then ranked them in the order of superiority. The product or service's quality and reliability haven't been measured by the actions of Google, Bing or Yahoo – as an example of the three most popular search engines.

The ranking itself isn't based on the particular product or service's superiority, but on how well the search engine's own code and point mechanism has been obeyed. In sports terms: "performing well in the competition with a moderate amount of training, knowing the judges' point-counting habits".

It is not manipulation but a learned know-how that can be purchased as a service outside the company.